Why the Trend Is Becoming a Normality
At our Lancaster aesthetics company, Botox is one of our most popular procedures and we’ve been seeing more and more young people come in for treatments. Recently, we found a great video from The Today Show that explores why Botox use is rising among millennials. Jo Ling Kent explains:
Botox use among millennials is skyrocketing: Are selfies to blame?
[Transcribed from the above video]
“It seems like millennials (myself included) never let go of our phones, constantly snapping those selfies. Now teens and people in their early 20s are taking their image to the next level – they’re getting Botox. They say they’re using it as preventative medicine long before those wrinkles even form.
Millennials will do just about anything for the perfect selfie – the right angle, carefully chosen filters, and now, even Botox. Botox injections for 19 to 34-year-olds jumped a staggering 41 percent between 2011 and 2015. That means millennials got half a million Botox procedures in just one year. It doesn’t come cheap – one session costs an average of $382.[Kelsey Moore] is a 25-year-old PhD student at the University of Minnesota.
“You’re so beautiful. Why do you need Botox?” asks Kent.
“I don’t think I need it,” Moore says. “That’s the thing. I treat it as another skin care treatment.”
Her doctor, [Beth Hackberg], says millennials getting Botox at her clinic jumped 82 percent last year.
“Why are we seeing this huge spike in Botox among young millennials?” asks Kent.
“Well I think it really has a lot to do with social media. Our young millennials are so used to taking selfies. I think they really evaluate the way they look because of all these photos,” Hackberg says.
Moore started Botox last year for her sister’s wedding. She comes in every five months and she’ll spend about $250 on her Botox today.
“How do you justify the cost? It’s really expensive,” comments Kent.
“Yeah, it is really expensive. I’ve gotten Groupons to help with it because I’m a PhD student and I’m poor,” says Moore.
Moore says it’s all about preventing lines in the first place, keeping her face younger looking in 20 or 30 years.
“Just like how I wear sunscreen every day to protect my skin against aging, the Botox is the same way.”
Patients must be at least 18 years old to get Botox.
“If I have a patient that comes in [and] they’re 18 years old and they don’t have any lines, I might say ‘You know what, why don’t you wait a couple years and come back. I don’t think it’s necessary right now,” says Hackberg.
Moore sees Botox as a way to make her feel her best, now.
“I think there’s still a slight stigma that’s associated with it, which, there shouldn’t be because we take so much care of our skin now. So I think of it as an investment in my future,” Moore says.
For some millennials, going under the needle might be a step too far, it might be too expensive – there are less invasive options out there: facials, peels, laser therapy, and of course, good old-fashioned face cream. But regardless of what you choose, of course it all comes with a pretty hefty price tag.”